The purpose for the development of Superlex is to form a product that is recognized throughout the Nation and the world to which Battery Distributors, Automotive/Commercial Parts business’ and Original Equipment Manufacturers (hereafter referred to as Battery Professionals) can market successfully and with confidence. To establish an alliance among battery professionals in order for them to compete more effectively within the marketplace. Providing a Network of Battery Professionals offering a consistent product with effective recognition and superb quality.To develop name brand recognition and a marketing strategy that is an asset in sales a family of battery professionals.